Rebrand, Client: Giving Bag [SPRING 2022]
Role: Graphic DesignerBrand Redesign, Logo and Logotype – Refreshed the logo design and branding guide to reflect expanded visual communication across global hotel companies and cultures. The new identity is in solution of the brand look, feel, and mood expressed playfully and highly positively energized with luxury and professional alignment
Giving Bag is a sustainable hotel amenity program involving guests and local communities through donation, Giving Bags are places in guest-rooms and donated items are given to local charities of choice – Currently partnered with Four Seasons, Alila, Oekter Collections, Shinsho-an, and Le Bristol Paris.