Brand Design and Creative Direction, Client: Ambitious Heroes
Roles: Graphic Designer, Art Director: Logo, Logotype, Branding, Poster & Cover Concepts – I worked with the founder on creating a stylistic entry point though branded visuals and messaging built for perseverance in the entertainment industry
Ambitious Heroes Entertainment: A Multi-Media Company backing the ambitious youth, they launched their first production project for an artist's music video in January 2023
The hero's journey is visualized through the triptych piece highlighting communal transformation, preceded by colored branding assets. Use of two-tone red functions as a tool in layering print (stencil/overlay/exposure) and digital assets (motion/animation) to visually implement a fiery glow – The Phoenix logo was crafted to symbolize the bird's flames of rebirth fueled by the ambitions of younger generations. The secondary logo is formed into pillars from vertical lines in the brand initials: "AH", reflecting layers of evolvement and freedom